Looking for an experienced website content writer? 

Let’s make your website an asset for the long-term.

Your website can be a powerful lead magnet for your business, but only if it pulls weight in search engines, strengthens your brand, and engages customers. 

I’m Gemma, an experienced SEO website copywriter. Whether you’re building a new website or you’d like to improve the copy on your existing website, I’d love to help.

Effective website copy creates interest and value that convinces people to invest in your products and services. Get it right, and your website can build authority for your brand, increase visibility across search engines and AI, and generate leads and new customers. 

As your website copywriter, I take the time to get to know your brand and business to create copy that:

  • Gets people excited about your products and services

  • Gives you an edge over your competition

  • Instills trust in your brand

  • Incites people to signup or buy

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An illustration of a crescent moon with a small circle at the end, representing the moon and a planet or star, on a black background.

Web copy fully optimised for search engines and AI

Let’s not forget search engine optimisation. After all, there’s little point in having a website if people can’t find you. When I write your web copy, I look at:

  • The best search phrases or keywords to drive relevant leads and traffic to your website

  • Having headers and meta descriptions that entice people to click

  • Answering relevant queries and tailoring your content for visibility in AI platforms like ChatGPT

  • Applying practical SEO techniques (such as careful keyword placement and internal linking) to strengthen signals to search engines

Check out my web content packages below. If you can’t find what you’re looking for, l can put together a tailored quote for you.

Web Content Packages

(All packages include keyword research, SemRush competitor analysis, page titles, urls, meta tags and headlines. Web content is fully search engine optimised)

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Bare Bones

Simple but effective. The minimum amount necessary to be complete.

$2,995

  • 60 min phone consultation

  • Client questionnaire

  • 5/6 pages of website content (up to 500
    words each)

  • 2 x revisions + proofread

  • 2 company tagline (slogan) options

The Bee's Knees

The envy of all websites.
Popular, versatile, effective.

$5,995

  • 60 min phone consultation

  • Client questionnaire

  • 10/11 creative web copy ( up to 500
    words per page)

  • 2 company tagline options

  • 2 x revision + proofread

Spicy Onion

For the complex,
layered website that packs a punch.

$9,995

  • 60 min phone consultation

  • Client questionnaire

  • 2 x company taglines

  • 20 pages website content (up to 500
    words each)

  • 2 x revisions + proofread

SEO Booster

Give your website an
SEO boost with my blog bundle

$4,550

  • Everything included in the Bare Bones package, PLUS:

  • 4 x 500-word SEO blog posts

SEO Copywriter

Get started today, contact me for a chat.

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    Thank you, Gemma, for a fantastic job you did with our website content. Our new website content sounds more professional without the insurance technical jargon and really speaks to our clients. You’ve given our company a voice and the feedback has been great. It’s been a real pleasure working with you and I look forward to working with you again for our next project.

    Ella Pekaric, Marketing Manager
    Primacy Crop Insurance

  • A green speech bubble with black quotation marks inside.

    “It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”

    Darren Trott, National Manager, Construct Services

  • Often, the content of a website dictates the layout, structure and design. A website content writer (or copywriter) understands which key information should be included on each page, how to communicate and structure that information to get the best results, and how to apply SEO to help your website rank in search engines.

  • Writing impactful web content is time-consuming and challenging. There are many things that come into play, including website structure and navigation, SEO and, most importantly, WORDS. The art of crafting messages that address people's doubts and tap into their needs. I can work with your designers to build a website that helps your business to grow.

  • Website copywriters have different degrees of experience and so charges will vary. Content for smaller websites can typically range anywhere from $1,500 to $4,000.

WEBSITE COPYWRITER

As a copywriter with years of experience under my belt, I’ll help you build a website that’s a powerful tool for your business. I can work with your web designers to ensure the copy, layout and visual components pull together to get the best results.