Website copy geared for SEO, AI-driven search and customer conversion
Let’s make your website an asset to your business for the long run.
Your website can be a powerful lead magnet if it pulls in traffic, and converts that traffic to paying customers.
Whether you’re building a new website or refreshing your existing one, your website copy and content needs to do some fairly heavy lifting. Get it right, and you’ll build authority for your brand, increase visibility across search, and generate leads and new customers.
I’m Gemma, an experienced SEO website copywriter. I take the time to get to know your brand and business strengths to:
Identify what keywords and search phrases your content needs to target
Get people excited about your products and services
Give you an edge over your competition
Instill trust in your brand
Convince people to signup or buy
Web copy fully optimised for search engines and AI-driven search
There’s little point in having a website if people can’t find you in search. When I write your web copy, I look at:
The best search phrases or keywords to drive relevant leads and traffic to your website
Having headers and meta descriptions that entice people to click
Answering the most important queries and tailoring your content for AI-driven search (like ChatGPT)
Applying practical SEO techniques (such as careful keyword placement and internal linking) to strengthen signals to search engines
Check out my web content packages below. If you can’t find what you’re looking for, l can put together a tailored quote for you.
-
![Green speech bubble with quotation marks on a black background.]()
Thank you, Gemma, for a fantastic job you did with our website content. Our new website content sounds more professional without the insurance technical jargon and really speaks to our clients. You’ve given our company a voice and the feedback has been great. It’s been a real pleasure working with you and I look forward to working with you again for our next project.
Ella Pekaric, Marketing Manager
Primacy Crop Insurance -
![A green speech bubble with black quotation marks inside.]()
“It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”
Darren Trott, National Manager, Construct Services
Web Content Packages
(All packages include keyword research, SemRush competitor analysis, page titles, urls, meta tags and headlines. Web content is fully search engine optimised)
Bare Bones
Simple but effective. The minimum amount necessary to be complete.
$2,995
60 min phone consultation
Client questionnaire
5/6 pages of website content (up to 500
words each)2 x revisions + proofread
2 company tagline (slogan) options
The Bee's Knees
The envy of all websites.
Popular, versatile, effective.
$5,995
60 min phone consultation
Client questionnaire
10/11 creative web copy ( up to 500
words per page)2 company tagline options
2 x revision + proofread
Spicy Onion
For the complex,
layered website that packs a punch.
$9,995
60 min phone consultation
Client questionnaire
2 x company taglines
20 pages website content (up to 500
words each)2 x revisions + proofread
SEO Booster
Give your website an
SEO boost with my blog bundle
$4,550
Everything included in the Bare Bones package, PLUS:
4 x 500-word SEO blog posts
Get started today, contact me for a chat.
-
Often, the content of a website dictates the layout, structure and design. A website content writer (or copywriter) understands which key information should be included on each page, how to communicate and structure that information to get the best results, and how to apply SEO to help your website rank in search engines.
-
Writing impactful web content is time-consuming and challenging. There are many things that come into play, including website structure and navigation, SEO and, most importantly, WORDS. The art of crafting messages that address people's doubts and tap into their needs. I can work with your designers to build a website that helps your business to grow.
-
Website copywriters have different degrees of experience and so charges will vary. Content for smaller websites can typically range anywhere from $1,500 to $4,000.
