Often, it’s the quiet messages that YELL the loudest.
Powerful copywriting and content strategy for more customers.
Every business has something unique to offer. That extra special thing that entices people to pick you over your competition. But identifying what it is and capturing it in words is tricky. If you want people to invest in your products and services, it’s not about telling a story… it’s about telling it well.
I provide content strategy and powerful messaging that strengthens your brand and engages customers.
Best Content Strategist and Copywriter MarTech Awards 2024
Meet your Melbourne copywriter and content strategist …
Hi there, I’m Gemma.
I bring two decades of experience in marketing and communications working for top tier companies like GE Capital, Publicis Group, Yahoo! and McMillan Shakespeare Group.
I provide SEO, brand and digital copywriting services for small business, agencies and larger brands Australia-wide.
You only have a split second to capture people’s attention before they move on and your opportunity is lost. It’s about timing, tone and angle – about crafting messages that crackle. I get to know your business, audience and goals to create content that drives response.
If you want a copywriter who understands SEO, brand, sales, content strategy and how all these things pull together to create results, I’d love to help.
What’s your project?
MY SERVICES
SEO and Website Copywriting
Your website is one of the biggest assets your business will ever have… so long as it’s visible in search engines, pulls in leads and converts them to sales.
Brand Copywriting and TOV
Create a dialogue with your target audience that they respect and respond to through powerful, consistent brand messaging and tone of voice.
Digital
Copywriting
Engaging, clear and persuasive copy for online communications, including landing pages, EMDs, social media, ads and video.
Content Marketing Strategy
Get a high-level content marketing strategy to give your content purpose, clarity and direction. Cut through the clutter and achieve results.
Have an enquiry or need a quote?
Tell me about your project.
Some of the brands I’ve worked with
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"I had the absolute pleasure of working with Gemma for close to two years and was blown away with her incredible depth of knowledge, her can do attitude and her ability to make the complex simple across any platform or channel. Aside from the fact she is an incredibly talented writer and communications strategy expert, she is just an all round lovely person to work with."
Emily Watsford, Head of Marketing, Plan Partners
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Gemma was a joy to have in our MMS Brand and Employee Comms team. Passionate, switched-on and incredibly detail-oriented are a few words that describe her. Empathetic, understanding and dedicated to communicating with her audience with warmth and connection are a few more. Funny, patient and hard-working. Intuitive, inquisitive and interested in knowing more. Many, many words that simply translate to the fact that she’s a gem.
Fergus Donaldson, Head of Brand and Employee Communications, McMillan Shakespeare Group (MMS)
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“It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”
Darren Trott
National Manager, construct services -
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“Gemma is a talented and skilled copywriter with a passion for digital marketing. She has been instrumental in setting up our websites to maximise traffic, increasing our online presence to grow our brand awareness and recognition, all resulting in increased sales and margin performance. I would thoroughly recommend Gemma to improve your copy and marketing effectiveness.”
Chris Kenny
Managing Director, ecogroup
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Content, brand and SEO tips
Why hire a copywriter?
Many consumers today are uninspired, distrusting and tuned out when it comes to reading content. There’s so much average stuff out there - and much of it is created by AI.
An experienced copywriter knows how to engage audiences with a colourful, fresh and - most importantly, relevant - angle. We understand the power of words and how to apply them to create reaction. When you give your brand a unique voice it stands out and gets noticed.
Balancing the intricacies of writing for SEO without compromising strength of message is a craft. And knowing how to adapt angle, tone and language to different channels to drive response takes years of experience.
If you want your marketing communications and content to have an impact for your business, you should hire a copywriter.
What’s a content strategist?
While a copywriter is a master of words, a content strategist looks at the broader picture of your content and how each piece fits in with your overall marketing goals.
When I create strategies for clients, I consider their audiences’ needs, what they want to achieve from their content, how they’ll monitor performance and what types of content will get the desired response.
You can have great words and interesting things to day, but it all tends to get lost without clever implementation. A clear and effective strategy gives your content direction and purpose.